MTV Networks is taking baby steps toward a "renewed" focus on music by emphasizing the power of lyrics. Despite the fact that MTV rarely airs music that might get stuck in one's head, the network next month will unveil a section on its Web site - and the Web sites of sister networks Vh1 and CMT - that will allow users to search for music by entering snippets of a song's lyrics. Results, powered by Gracenote, will provide the option to buy the song, artist information and, eventually, commentary on the "social, political and historical implications" of certain artists' lyrics.
MTV, can I please write the historical and political blurbs? Sample lyrics from the top-requested songs on TRL last week that might be a good place to start:
She want that lovey dovey (lovey dovey)
That kiss kiss (kiss kiss)
In her mind she fantasize bout gettin wit me
or ...
Soulja Boy up in This Hoe
Watch Me Crank It
Watch Me Roll
Watch talented artists of decades past roll over in their graves, perhaps. Lyric searches will also be available on mobile phones for the creative mastermind on the go.
Admittedly, the ability to find a song by typing a few lyrics into a search box is a valuable tool, but if you have Google and a keyboard, you've been able to do this for years. MTV will also continue its innovative streak by becoming the third network this year to debut a gameshow that requires players to "name that tune".
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