Amid a variety of recently announced advertising schemes from social networking sites such as MySpace and Facebook, AOL is appealing to our online ADD with the launch of online tickers ads.
Rather than including a 15- or 30-second video advertisement before a video begins, a small banner ad will pop up below content on AOL Premium Video about 10 seconds after the video starts. Interested? Click on the link and get more information. Couldn't care less? Leave it alone and it will disappear after a few seconds.
An example can be seen on this music video clip from Rihanna.
Advertisers can purchase video ticker ads for music video, TV, or news video content, according to an AOL spokeswoman. The provider is not currently offering dayparting, or targeted ads that depend on the time of day, or frequency capping, which shuts off ads after a certain number of hits or views, but "we're focused on working with advertisers to figure out the right solution for them," the spokeswoman said.
With the exception of the occasionally freaky or bizarre TV commercial, I hit the fast-forward button on my DVR the second my favorite shows fade to commercial, and I'm no less attentive to Internet advertisements. The video ticker approach, therefore, might be an easier way to attract viewers' attention, though it will have to be a pretty enticing 15-second interruption to win my click.
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