Is Digg Up For Sale (Again)?

Is Digg the next Internet sensation to be swallowed up by a major media company? The New York Times and Washington Post are reportedly vying to purchase the community-based Web site for up to $400 million. There have long been rumors about a Digg purchase, but the site's recent $100 million ad deal with Microsoft could make it an even more attractive offering, according to Valleywag. The blog speculates that The Post might be a more likely suitor, given that it already owns Slate, has a close relationship with Microsoft, and has more money to throw around. It remains to be seen, however, if Digg higher ups are ready to let go of the reigns, or if testy Digg users would stick around with a major media company at the helm.