When Pandora first launched two years ago, it was the only game in town. Although there were already several options for those looking to stream Web radio, Pandora's concept of personalized stations was truly revolutionary.
Since then, a handful of sites launched services that mimicked and, in some cases, improved Pandora's model. Last.fm and Slacker, for example, added features such as improved recommendation, genre classifications, and social networking. Pandora may still be the poster child of Web radio for many users, but it no longer commands the space the way it once did.
Tonight at midnight, Pandora is seeking to reinvent itself by added a handful of new features, referred to as, "Pandora Extras," which promise to "substantially extend the scope of Pandora." Four such Extras are set to launch tonight.
One Extra provides users with song and artist info while recommending similar songs and fellow Pandora users who dig the track. A second lets you track and interact with your buddies on the site. Pandora is also introducing 100 new genre stations, as well as original audio and video programming called Pandora Presents.
Pandora founder Tim Westergren promises that these new features are just the beginning of a large-scale rollout: "This design will allow us to add literally dozens of new options to complement listening in an integrated way."
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