Blockbuster, which last week essentially conceded the by-mail-movie-rental battle to Netflix, announced today that it will be testing new pricing and rental options. CEO Jim Keyes refused to acknowledge that an examination of new pricing options necessarily meant that Blockbuster would be raising prices.
He also compared Blockbuster's rapidly declining number of brick and mortar stores to Apple's retail presence, pointing out that the Cupertino company is doing well despite having few store fronts: "I get excited about what we could do with what is some of the most choice real estate," said Keyes. It's a flawed comparison, of course, since Apple's retail presence extends far beyond its few storefronts. But heck, it never hurts to compare yourself favorably with a company like Apple. Just the other day, I was thinking about how much I have in common with search giant Google--but I digress.
According to a story by Reuters, Blockbuster is looking at implementing kiosks for downloading media onto portable devices. Blockbuster is also looking to build up digital distribution by merging Blockbuster.com and its Movielink service. All of this comes after the company posted a substantial quarterly loss at the beginning of the month.
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