You know what I'm missing from my Facebook experience? Advertisements. As I troll the site for updates on my acquaintances' whereabouts and current moods, I also crave updates from Blockbuster, Coca-Cola, and Microsoft. How are they doing?
After much speculation, Facebook answered that call on Tuesday with its Facebook Ads program. The three-pronged effort will basically allow companies to create their own Facebook pages, and then allow users to add company information and updates to their own profiles and mini feeds.
Microsoft and Verizon Wireless are among the companies that have signed on for Facebook Ads, according to Facebook.
With Facebook Pages, bands, businesses, organizations and bands can create their own pages. Approximately 100,000 Facebook Pages launched on Tuesday, Facebook founder and CEO Mark Zuckerberg said today at a closed industry event. The process is similar to an individual creating his or her page--plug in the information and add desired applications.
When users add a particular company or artist as a friend, they can then opt to include interactions with that business in their feeds, a Facebook tally of user activities. If a user buys a product from a Facebook Ads company or posts a review of a Facebook Ads restaurant, the information will show up on the feed and serve as a plug for the company.
Finally, Facebook will provide user data to marketers via Facebook Insights. To better target their desired clientele, participating companies will receive info on user activity, fan demographics, ad performance, and trends. Super.
The program's page has yet to go live, so stay tuned for details on how well this will integrate with your beloved Facebook profile.
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