As a software blog, we always love to see politicians embracing new technologies to help spread their message. Thanks to sites like YouTube and Myspace, candidates in the 2008 presidential race have been able to reach out to voters in ways never before possible. Of course that doesn't mean that every implementation of Web 2.0 technologies is necessarily positive. Surely we all remember that remarkable anti-Hillary up on YouTube that spoofed the classic Apple "1984" ad.
When Mitt Romney's campaign introduced a build-you-own ad contest in Late August, surely nothing could have possibly gone wrong, right? Then again, what if someone like someone like Democratic strategist Bruce Reed decided to enter the contest? Well, you'd probably get something like this. Reed's entry, which was by most accounts a joke (though, judging from some of the comments on the video, not all accounts) made a splash of its own.
At one point, the video in question raked up more hits than all of the legit finalists, combined. TechDirt has a good take on how open source collective project like this tend to go wrong.
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