Tuesday, July 28, 2009

Uniters, Not Dividers: Presidential Ringtones

One of the most distinctive aspects of the 2008 presidential elections is that candidates are embracing technology like never before. The media battlefield that was once dominated by TV and the radio is now being fought equally hard on sites such as MySpace and YouTube. Of course, as we've pointed out before, the fact that a technology exists doesn't mean it's a good idea to harness that technology for your campaign. Sorry, Mitt.

The Obama campaign's decision to promote its candidate via ringtone is certainly one of the odder uses of technology we've seen thus far (it seems safe to assume that, as we get closer to go time, things are only going to get weirder).

However, campaign financing site Your Billion Dollar President thinks we should level the ringtone playing field. It has created downloadable ringtones for Bill Richardson, Mike Huckabee, Mitt Romney, Hillary Clinton, John Edwards, Rudy Giuliani, Dennis Kucinich, and yes, Ron Paul, whose ringtone takes a cue from "Rawhide."

The site also has a "how to" for creating and submitting your own ringtones, should you have the perfect tune for the handfull of Duncan Hunter supporters.

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