Monday, July 20, 2009

Mixaloo: BoomShuffle's Already Got a Competitor

So, SnoCap's BoomShuffle just launched today, and as I'm writing a post about it, a press release hits my inbox saying Mixaloo is leaving its beta days behind and launching for real. Mixaloo lets users create "digital mix tapes" (what we nowadays call "playlists") from its catalog of tracks...that's just what BoomShuffle lets you do!

One of these apps just entered public beta today, and one just left public beta today. Only they're mixed up--the BoomShuffle beta is exceedingly easy to use and relatively bug-free from my experience. Mixaloo needs a bit more time to iron out the kinks, tho (they could start by removing the beta tag BEFORE sending out the press release saying they're not in beta anymore).





Ok, so here's the rundown of Mixaloo: Make your "digital mix tape" (hereafter referred to as "playlist"), embed a commerce link for it on your social network profile, blog, or Web site, and Mixaloo will pay you a percentage everytime someone purchases your playlist.

So, you get paid $$ for your playlist. So far that's Mixaloo 1, BoomShuffle 0. And that's where Mixaloo's scoring stops. BoomShuffle has a MUCH (much, much) bigger catalog of available tracks to pull from. BoomShuffle's search is much better--Mixaloo couldn't find The Arcade Fire or The New Pornographers when I searched on "Arcade Fire" and "New Pornographers." (!!) BoomShuffle is easier to use. BoomShuffle didn't pop up an error message every 30 seconds. And, from the user side, listening to your own or your friend's BoomShuffle playlist is free...they arent trying to sell anybody anything. (Although BoomShine does include a commerce link for iTunes, should you want to purchase the track.)

Sorry Mixaloo...go back into beta.

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