Good news, ad fans. This week Myspace is launching a service that allows small businesses, politicians, and entertainers on the site to purchase targeted ad space. Buyers using SelfServe can build, design, and target their advertisements to specific users based on users' profiles.
MySpace has been fine tuning a similar service on a larger scale since July. That effort, dubbed HyperTargeting, also targets profiles based on content, but is intended for larger operations. MySpace recently wrapped up the first phase of HyperTargeting with 50 advertising partners, including Microsoft Xbox, Sony, and XM Satellite Radio. The program will now move to allow advertisers to drill down for more precise targeting.
A MySpace exec is expected to further discuss the effort at Thursday's ad:tech conference in NYC. A Reuters story this morning said Facebook would also be unveiling its ad strategies at ad:tech. In an e-mail this morning, Facebook said they are "not discussing any details" at this point, but would keep us apprised.
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