MySpace and Facebook are not the only ones jumping into the online advertising fray. Yahoo! and Adobe on Thursday kicked off a free beta program that will allow publishers to insert Yahoo-powered ads into PDFs.
The ads will show up in a side-panel to the right of the PDF content.
"That sounds really annoying," one of my co-workers responded during a conference call with Adobe earlier this week.
"It depends on the content and it depends on the implementation," responded Kurt Garbe, entrepreneur in residence at Adobe.
Adobe and Yahoo! have already been working with about a dozen publishers on the project and will open the public beta to any interested party on Thursday, he said. At this point, interested parties will have to sign up with Adobe and Yahoo! in order to access the ad service, but that will likely be consolidated into one sign-up process in the future, Garbe said.
Once registered, clients access a registration portal on the Internet and submit their PDFs. Adobe analyzes the document for its "core meaning" and sends the PDF with ads intact back to the client.
Yahoo! will serve as ad partner and handle all the payments to publishers.
The only way to avoid these ads would be to access the PDFs while not connected to the Internet. If a user saves the PDF to their desktop, logs off and opens the document, the ads will not appear, but a majority of users accessing PDFs do so via e-mail or from the Internet, Garbe said.
Users will need the latest version of Adobe Acrobat, version 8.1.
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