Earlier today I was having a conversation with one of my coworkers about Google's inability to come up with good product names. For all the unquestionable brilliance contained in the company's various teams, the company has opted out of the clever-name game by giving apps titles such as "Maps" and "Docs and Spreadsheets." Froogle was around for a bit, but the company switched it to the far more benign Google Product Search.
Maybe there's some sense to this. After all, the Web 2.0 race to out-clever one another has resulted in some truly awful names, as we've seen time and again. Perhaps what we need are product names that actually, you know, tell us clearly and succinctly what the products do.
And then there's the fact that when Google does get clever, it winds up with names such as RE
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