Remember the Pepsi/iTunes promotion way back in 2004? Using codes found under the bottle caps of participating Pepsi Co. products (no purchase necessary, Pepsi is a registered trademark of blabbity-bloo, and so on), folks could score free tracks from the iTunes music store.
Well, like NBC and pretty much everyone else these days, Pepsi has once again jumped on the iTunes ship. This time the company is teaming up with Amazon to help it promote its new music store by giving away one billion DRM-free tracks in a similar fashion. For the record, as Download Squad astutely points out, Apple and Pepsi set their sights on 25 million songs three years ago and managed to get only 5 million tracks redeemed.
Like the iTunes promotion before it, the Amazon/Pepsi team-up is set to launch during the Superbowl, which falls on February 3rd of next year.
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