Saturday, July 11, 2009

The Party's Over at Deezer.com

I've been an unabashed fan of Deezer.com ever since the site launched with some AllofMP3.com-style gray-market policies (which means that they said they paid royalties to the artists while supplying a huge selection of music.)

Now, however, the site has gone legit, signing a license deal with Sony BMG. And that apparently has prompted the site to take down the majority of its music, causing index pages to be full of non-clickable grayed-out links like the image above

See, that's what happens when you try and pull a YouTube, after YouTube killed the YouTube 1.0-style business model.





And that simply means that users will flock to the most available free content, copyrighted or not, licensed or not. Call it the "ethics of crowds". Let's face it: YouTube built its business on providing free content, including clips of music videos, movies, and TV shows, and people discovered it. Traffic grew. Now we have ad gurus posting their secrets of how they get videos into the "Most Viewed" category through any means possible.

For Deezer, the plus side is that you can now listen to the small amount of music they have available without any delays.

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